Erica Boynton
Email: ericaboynton@yahoo.com
Contact: 786 223 7764
Mindset: ready to rock
About me
The only thing I’ve ever really aspired to be is the consummate creative. I sang in an indie band, studied theatre/ ballet/ fine art, wrote 2 plays (and journals of bad poetry in my wannabe beatnik phase), before finally finding a home in the wonderful world of advertising.
Education
Florida International University. 3.69 GPA, BA with honors in English. Minor in Film Studies & Theatre.
Miami Ad School. Copywriting program.
Agency experience
Creative assistance, CW Rampage/Jumbo Green Advertising.
Miami. 8/00- 3/01
Internship, Springer & Jacoby.
Amsterdam. 1/06- 3/06
Accounts: Smart Car, Stork Margarine, Harrods, Fodors, Lucky Voice.
Awards: Commendation in D&AD Student Annual for Lucky Voice Karaoke campaign.
Internship, Saatchi & Saatchi.
London. 4/06- 6/06.
Accounts: Toyota, National Society for the Prevention of Cruelty to Children.
Freelance Copywriter, iChameleon Group
Miami. 1/07- 3/07.
Accounts: Guinness, Kaplan Education.
Awards: Art Directors Club- Merit. BIMA- Shortlist, Best Microsite.
Copywriter, Cowboy International Advertising
New York. 6/07- present.
Accounts: Monster.com, Bill Me Later. Disaboom.com, NYSERDA, Hair Club, Adweek.
Relevant work history
Columnist, Closer Magazine
January 2002- October 2003
Monthly columnist for closer magazine, specializing in nightlife and music. Distribution of 20,000 in Miami, Broward, and West Palm Beach (named best magazine by Miami new times- best of 2003). Photos for column.
Content Manager, Crimson Media Group
April 2001- March 2002
Acquisition of exclusive content for streaming on entertainment website. Strategic research and planning of marketing campaign. Establishment and development of nationwide correspondent program to acquire content and establish a brand presence on college campuses. Content database management and updates. Editorial management and article development.
Trendspotter & Pop Culture Specialist, Look-Look.com
September 2000- November 2001
Qualitative market research on youth culture. Reporting on trends and habits of south Florida teens. Reporting on trends in music and fashion nationwide. Monthly submission of digital photos. Recruitment of new respondents. Management of network of Miami employees, including respondents, respondent managers, and freelance writers.
Irrelevant work history
4 years spent as a corporate coffee girl
2 years spent as a serene kid wrangler
2 months spent as a box office manager
3 weeks spent as an even-tempered artist’s assistant
5 days spent as a retail drone
1.5 hours spent as a party clown
Random interests
Indie and foreign film, British comedy, making things with my hands, photography, travel, the fine art of cuisine, nostalgia, design everywhere, lovemarks, Banksy, vintage typewriters and cameras in questionable working order, and getting lost in a great book.
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